Hot Wheels and Maje Present a Collection Inspired by Motor Racing
To celebrate the launch of the collaboration between Maje and Hot Wheels, Maje organised an exclusive press and talent trip to Marseille, specially curated for influential editors and talents. The programme included a private visit of the legendary Paul Ricard circuit, followed by a backstage tour, cocktails and dinner on the racetrack. Hot Wheels, the famous American toy brand that has shaped the childhoods of many fans, is teaming up with Maje, the edgy fashion house, for an unexpected collaboration. Chic and modern, the collection draws on the graphic codes of racing, reinterpreting them with denim jackets, printed white T-shirts, pleated skirts and knitted tops.
On June 12th and 13th, the two brands invited well-known personalities and other guests to an exceptional experience in the Var region of France. The highlight of the trip was a dinner on the Paul Ricard Formula 1 racetrack, followed by live performances by Maxime Sokolinski and Niki Black. The event brought together Léa, Winta, Carole, Eve, Isabela, Frederica, Sky, Adeline…
Photos: Louis Liébert
